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A graphic designer is responsible for creating design solutions that have a high
visual impact. The role involves listening to clients and understanding their needs
before making design decisions. Graphic designers should possess creative thinking
skills, artistic talent, and an ability to convey ideas to potential clients. Technical
skills include Photoshop, Adobe Illustrator, Corel Draw and Flash. Web designers
must have programming ability in languages such as HTML with OOPS concepts, CSS,
must have page layout, web design skills and printing processes. Their designs are
required for a huge variety of products and activities, such as websites, marketing
materials such as, templates, brochures and other leaflets which can give an organization
a visual “brand”. The work demands creative flair, up-to-date knowledge of industry
software and a professional approach to time, costs and deadlines.
Interpreting the client's business needs and developing a concept to suit their purpose.
Developing design briefs by gathering information and data through research.
Thinking creatively to produce new ideas and concepts.
Using innovation to redefine a design brief within the constraints of cost and time.
Presenting finalized ideas and concepts to clients or the reporting manager.
Proofreading to produce accurate and high-quality work.
Contributing ideas and design artwork to the overall brief.
Keeping abreast of emerging technologies in new media, particularly design programs.
Developing interactive design.
Knowledge of photography and photography editing, producing accurate and high quality.
Awareness of current fashions in the visual arts, working knowledge of the latest
computer packages and an understanding of material costs and time limits, all of
which can impact on the design.
Creates professional designs and layouts for promotional materials including direct
mailings, handouts, advertisements, posters, signs, logos, and other visual layouts
Work on multitasks at the same time using a wide range of medias, including photography
and computer aided design.
Skills and Experience:
Excellent creativity in Layout designing
Exceptional creative flair and design
Excellent time management and organizational skills
Accuracy and attention to detail
An understanding of the latest trends and their role within a commercial environment
Proven competence in design and image processing software
Professional approach to time, costs and deadlines.